Terebinthia wrote on May 2
nd, 2013 at 4:19pm:
Sadly, I have an MBa, and one of the things I remember from my Marketing stuffs is understand your USP.
DDO has always been a niche game with good grouping, reasonably OK voice chat, heavily instanced INTERESTING instances and most importantly real character customisation, so you can come up with good stuff that works for you.
I'm not an OMG DPS person, I tend to build for survivability and flexibility (hence I have two melee divine, a pale master, a survivability focussed light monk and an exploiter, amongst others) and while I always expect my builds are not uber flavour of the month stuff, never had a jugg or a monkcher, they do what they say on the tin. I don't think it is fair to say DDO is all juggs and monkchers. right now the powergamers might be doing that, but the casuals outnumber those folks by far. I suspect the profit balance is way more on casuals buying cakes and stupid packs they don't need and spell pots, with maybe the powergamers buying buypasses and XP pots (although those are bought by casuals too).
What is so important in DDO is the flexibility, hence Gimps and permadeath and all those things. Push it into a basic tree go for it thing and it really won't be the same game. And why would you stick with DDO when so many other tree driven minimal choice MMOs do it better? I know my customer service experience has been way better with Wow, Everquest, DCUO and Arenanet that it ever has with Turbine. If they want to deliver generic MMO, there are simply several companies higher up on the pecking order that I would trust to do it better.
I, until this month have been VIP forever, and just in the last 12 months average $200 in the DDO store. I am sure some of that average is off kilter from ottos boxes but w/e I dump what the average player would consider a buttload of cash into the game. And it is almost all related to TR products XP pots, point cards for mana pots (can get a better rate then ddo store pots), True hearts, ottos boxes and recently raid timers while also having the biggest sack

and bag space for every regularly played toon. So I think your spot on with the gamer analysis even tho I am probably on one extreme end of the scale.