I simply don't see it as fun to pay money to eschew portions of the game; in other words, paying to not play the game. That's essentially what the PW2 concept is: being able to pay money to avoid paying the game. Personally I only play a game that I know will keep me entertained, or in simpler terms, a game which is just fun. If I ever reach a point at which my view becomes, "ugh, this game is so boring that I'll just pay $20 to skip half of it," then my instinct is to just quit playing it (if even for a temporary time, e.g. a few months), rather than pay money to not play it. That $20 would be better spent elsewhere.
Another thing is that, at least for me, I used to occasionally spend some money on DDO because many years back, there were many less P2W options in the game. As a result of that, my impression was that Turbine cared more about delivering a fun experience and kept their players foremost in mind. Contrast this to my current impression of them, which, after introducing many blatantly P2W items in the store (otto's boxes, raid timer bypasses, making tomes basically only available in the store, monster manual, astral shards, yellow dopant, and so many more), is that they're just in it now to make a quick buck. I'm not going to spend money on a product which is drastically deteriorating in quality as a result of mismanagement and greed.
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